Kellogg’s Disney Frozen Müsli. This is perhaps the healthiest looking movie tie-in I’ve seen!
Prepare yourself for something most shocking – I don’t really like the movie Frozen. It’s possible I’m the only person that doesn’t like the film, so it’s not entirely surprising to still see tie-ins appear on shelves. I found this one in Rewe, sat next to a Star Wars branded bag that looked to be the cocoa version.
My Google-fu has pretty much failed me on this product, so this link will have to do. “Knuspriges Müsli für Eisprinzessinnen” – Crispy Müsli for Ice Princesses. Does that mean I’ve gotten a status upgrade? Or that I’m eating this inappropriately because I’m not an Ice Princess?
The back of the pack tells me that this is a muesli with dried fruits and vanilla flavoured cereals. If you pick the puffed grain shapes out of the mix and try them on their own, without milk, there’s a sort of mild vanilla flavour lurking there. In milk, on a spoon, heading into your mouth with all the other things in there? You’d not pick vanilla out of a lineup.
This is what I’d call a training or starter muesli. It’s light, airy and fairly neutral. I was actually fully prepared to dislike it, but it’s got its own sort of appealing charm. There’s really very little flavour here apart from oats, barley and rye with the occasional welcome fruity burst from the sultanas, date and cranberry pieces. Sugar content is unsurprisingly low at 7.2g per 45g portion. Despite the addition of pumpkin seeds (2%) it lacks crunch, with those vanilla flavoured puffed shapes becoming very soft on contact with milk.
At the time of writing this, I’ve almost finished the bag and think it’s actually rather nice for breakfast. It’s neutral and inoffensive as a children’s breakfast but it’s full of healthy things and doesn’t contain all the sugar of standard cereal choices. There’s 169 kcals per bowl (without milk) and I’d buy it again. Thumbs up from me!