Second in the new but Limited Edition “Vote to Keep Me” range of Cadbury bars we have Simply the Zest. But is it better than all the rest?
At this point, having tried all three bars, I can tell you that it’s not my favourite – though I do prefer it to the Raspberry Shortcake bar. Orange chocolate and I are much better friends than raspberry and low cocoa milk chocolate.
Ingredients: Milk**, Sugar, Cocoa Mass, Cocoa Butter, Vegetable Fats (Palm, Shea, Rapeseed), Orange Pulp (2.5 %), Apple Puree, Wheat Flour, Whole Wheat Flour, Emulsifiers (E442, E476, Soya Lecithins), Pineapple Fibres, Blanched Almonds, Wheat Syrup, Sweetened Condensed Skimmed Milk, Thickeners (E401, E341), Skimmed Milk Powder, Salt, Acidity Regulator (Citric Acid), Barley Malt Syrup, Flavourings, Raising Agents (E500, E334),Molasses, Oat Flour, Barley Malt Extract, Whey Powder (from Milk),Milk Fat, Colour (Paprika Extract), Whey Permeate (from Milk).
The bar is described as “Orange flavoured chocolate with almond caramel pieces and digestive biscuit”.
So of course this is your standard UK version of Cadbury Dairy Milk chocolate. It’s milky, it has a distinctive scent and taste – and it’s overly sweet to my taste buds.
Giving it a good sniff (and I really do hope my new neighbours couldn’t see), there’s a subtle hint of orange underneath the chocolate. It reads more like real orange than oils, which is a good thing. Unfortunately I’m having to really really look for it. The distinctive chocolate smell is basically all I got …
Then again, Dairy Milk is very strong and full in terms of scent.
Munching on a block or four and I decided that I like the biscuit crunch. I’m less keen on the “almond caramel pieces” though.
Namely that’s because I can’t taste any almond in the mix and I’m not sure I really need a sharp crunch to go with the softer, biscuitty crumble crunch. The caramel pieces have a toffee-brittle-like texture and I don’t think it’s doing the bar many favours.
As for the flavour? Well the orange in here is okay.
It’s nice but not particularly strong. I think it’s rather fleeting initially and works much better when you get one of the jelly-chewy orange pieces stuck in your teeth. It means the flavour lasts longer.
To conclude? If you like your chocolate sweet and low cocoa, with your orange flavour light and variable, you’ll probably be happy with the bar. I can’t say it’s thrilling me, but then I’m glad they didn’t just go with an orange flavoured creme centre.
To be absolutely fair, I don’t think it’s the bar concept that I’m disappointed by. It’s the chocolate itself.